
Sambazon’s Sales Skyrocket After Enhancing Brand Awareness
Through paid social, paid search & performance ad creative, Power Digital grew revenue by 151% & paid iROAS by 397%. Learn how we did it.
In September 2019, Chuze Fitness, an accessible to all fitness club, launched a campaign for Self-Care September, to break down the barriers of the traditional fitness industry conversations.
5006Memberships generated during the month of September
7Media placements secured for campaign
156MOnline readership
125KEstimated coverage views
426K+Users
12,850+Likes/comments
84Influencer placements secured promoting campaign/sale
Along with this in-studio activation, demonstrating their commitment to self-care, Chuze Fitness also ran a sale for the month of September, offering new members a $1 enrollment fee, to enjoy the benefits of the self-care driving initiative. With a desire to make an impact deeper than just a physical change, Chuze Fitness enlisted Power Digital’s help with increasing awareness for the campaign, driving an increase in memberships for the month, and sharing the message that Chuze Fitness is a fitness center that fosters a self-care mindset.
Power Digital activated a full-fledged multi-channel marketing campaign to include the following channels: influencer marketing, public relations, paid social, paid search, and SEO.
Through the organic search efforts over the last several months, Power Digital ensured that Chuze would appear as the top organic result of every relevant query. We optimized the site from a technical perspective, wrote SEO-optimized articles to give the algorithm more context, and captured several inbound links from authoritative websites to signal Chuze’s authority to Google
While sale months naturally drive an increase in memberships, this campaign drove a record high number of new members, and reached a record number of consumers through the campaign messaging pull-through.
Through paid social, paid search & performance ad creative, Power Digital grew revenue by 151% & paid iROAS by 397%. Learn how we did it.
Through paid social, paid search & performance ad creative, Power Digital grew revenue by 151% & paid iROAS by 397%. Learn how we did it.
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