Strengthen credibility, authenticity, and brand presence with quality, curated User-Generated Content.
85% of consumers find UGC more influential than brand photos or videos.
79% of people state that User-Generated Content highly impacts their purchasing decisions.
Our Creator Community enables brands to get more organic UGC on social—content that can be used across your media mix. Our curated team of talented creators provide brands with relatable and authentic UGC imagery. This allows real consumers in your target demographic to showcase your products through real use cases. Amplifying this authentic, customer-backed content builds credibility and authenticity with prospective customers.
- Try-on videos
- Flat-lay photos
- Lifestyle photos
Creator Community Content Samples
How can Creator Community support your brand?
When people watch customer’s video testimonials about products, it gives them extra motivation to buy and try it for themselves.
Genuine word-of-mouth marketing through personalized photo & video content can be extremely influential and can result in brand loyalty as well as a boost in sales.
User-generated videos are fun, organic, and make people want to know more about the product like no other content on social media.
Our creator community is an affordable option to gather real UGC content—content that can go further and make a bigger impact on social vs. a high-production value studio shoot.
UGC adds emotional and relationship-building elements to your marketing strategy. With high-production or staged assets, it isn’t quite possible to convey the emotions that connect consumers with brands. 70% of consumers trust other users over businesses.
Frequently Asked Questions about Creator Community
What is UGC?
User Generated Content allows real consumers to share their real-life experiences in their everyday lives with the world in the form of photos or videos. This helps create credibility and authenticity amongst brand followers and allows consumers to understand products better.
Where can this content be used?
Your Creator Community content is completely yours to own! You are free to use those assets however you would like to support your brand. Some example uses that we have seen past success in is Organic Social, Paid Social, Email, Web Dev, Content Marketing, etc.
Will I have a say in the kind of content the creators produce?
We encourage all brands to provide creators with some form of creative direction. That can include moodboards, dos and don’ts, brand mission/messaging. While the content created is ultimately raw UGC and will not be a high-production shoot, some light requirements are always helpful!
What’s the difference between Creator Community content and a nano-Influencer campaign?
The difference between Creator Community and Influencer campaigns is that with Creator Community, creators are not obligated to post the assets to their personal accounts. This creates a more cost effective solution for brands looking to build their asset banks!
How many pieces of content will each creator produce?
There are many factors that go into determining deliverable count for creators! Some factors are product value, photo vs. video assets, and number of creators needed. Connect with our team to figure out the right fit for your brand!